Sonic branding: what is it and how can brands benefit
The Sonic brand is a holistic approach for a brand to use music and sound at all relevant touchpoints. The marketing world today is talking about the sonic brand, and the company has finally caught up. Your brand can have more auditive dimensions than a catchy small sonic logo.
A special type of sound mark is a "sound signature", that is, several notes repeated in the same way, usually as confirmation of an action. For example, when you turn on your computer or mobile phone, or when Amazon’s Alexa executes your commands, the sound you hear is an audible signature. In some cases, these sound characteristics are very intentional and are related to other elements of the company's brand. When your customers experience your brand through specific sounds or songs, they will learn to associate these unique sounds with your company, product, or service. If done well, your customers will immediately think of this song when they think of your brand, or when they hear a song or voice, they will think of your brand.
Studies have shown that music can affect people unconsciously. When the sound logo of your brand is copied in the store, it affects people's moods and even actions in different ways. These tunes tend to stay in people's minds, and they can hum or sing the sound logo of your brand while shopping.
Here are some benefits that illustrate the importance of a good brand to a company's brand.
Building familiarity: The key to using music strategically is to use it frequently, consistently, and in line with the tastes and habits of the audience. By adopting our "current events, relevance and frequency" model, use it to improve memory and recognition in a crowded market.
Gets more attention: Most people are attracted to sounds because they interfere with their mood and emotions. Sounds tend to attract people's attention, even without visual stimuli, people will hear them. Think about how many times you lie down and listen to music. You are not watching anything, but music makes you feel a certain way.
Improve brand recall: Voices and jingle sounds tend to stay on people for a long time, so every time people hear them, they know which brand they belong to.
Long-term financial success Studies have shown that even for low-share products such as bread, changing the sonic logo on the product can increase consumers' willingness to buy the product by 17%. Therefore, a reasonable trademark design has a short-term and long-term impact on the financial success of an enterprise.
Touching emotions through physical reactions: The physical mechanism in our ears is not only a subtle and complex structure but also triggers a central response in our nerves and brain, explaining the emotional background and meaning almost immediately.
The Sonic logo serves the same purpose as the visual logo as it needs to be closely associated with the brand. Companies tend to get overwhelmed by the variety of sounds trying to create the best Sonic logo for their brand, which can lead to something terrible. Therefore, you need to make the sound as simple as possible and choose only those design elements that suit your product. Most of the most famous sound logos are very popular for their melodies and jingles without text. Creating an iconic melody that's unique to your brand isn't as easy as you might think. Finding the perfect voice or jingle to match your brand personality can be challenging. Don't give up on the Sonic logo as it takes time, focus and patience to get used to your customers. Brand marketing is very important and the Sonic brand can help in your endeavors. It is very beneficial for brands to create catchy sounds and jingles. Take some time to design your Sonic logo. The creation of "the one" makes it stand out from the rest.