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  • Writer's pictureBRANDS & U

Geo-fencing: the powerful move for upcoming years

Brandsandu blog, Branding , strategy, marketing, influencer marketing , pr , social media, personal branding , corporate branding
Geo-fencing: the powerful move for upcoming years

Geo-fencing allows app or other platform/software developers to send messages like SMS, email, in-app / based notification/activation, etc. via GPS, RFID, Wi-Fi, or cellular data. Location-based services. Applications in which a mobile device is geographically moved or parked (planned proactive actions). You can select and mark geographic areas on the map and place digital fences around them. This "fence" zone can now detect and communicate with mobile devices that enter it. With geo-fencing, you can reach your audience in new ways and increase your profits to record levels. This is because geo-fence marketing advertises to users based on their location, and you can set it to 1000 square feet. Geo-fencing ads may contain promotional information such as booking discounts and invitations in your area. For example, if you've set up a geo-fence location at a competitor's location, you can send an offer to couples for a free sample meal.

As an early adopter of any new marketing technology, you always have an advantage over your competitors. If your business has not tried geo-fencing, here are some reasons why you should adopt this marketing strategy as soon as possible.

  • This is a powerful tool that brands and other location-focused businesses should use if they want to take advantage of local customer behavior in real-time.

  • It is a powerful marketing tool that retailers and other location-based businesses should use when they want to leverage local customer behavior in real-time. 70% of consumers said they want to share their location when they feel they will receive valuable benefits such as coupons and points.

  • Nowadays, even traditional billboards are not enough. 60% of consumers use mobile devices to find information about local products and services, and 40% of them are on the go while searching. This means that your customers do not accept their physical environment, even if they are in your shop, restaurant or workplace. If you are not showing ads to them where they are (that is, on their smartphones), then you are wasting precious digital space.

  • Geo-fence marketing is cheap and effective. If your marketing team uses the Google AdWords platform, your company already has the tools it needs to run an effective geo-fencing marketing campaign. Google allows businesses to set location-based parameters for paid ads and business data. This feature is free.

  • Geo-fencing can facilitate data collection. When you target your marketing strategy to a specific geographic area, the customer response data you collect is more detailed than a broader digital marketing campaign. When a customer visits your retail store in response to a geo-fence advertisement, you can collect data about the duration of the visit, expenditure, message effectiveness, etc.

  • Geo-fencing marketing strategies can enable your brand to provide a more personalized customer experience. The data collected from geo-fencing marketing activities can help your marketing team develop content and promotions that are more in line with target customer preferences, needs, goals, and interests.

Geo-fencing is the process of using a user's IP address to create a virtual barrier around a location or to determine a user's location using Wi-Fi, GPS, or Bluetooth beacons. For example, a mobile device can receive a mobile display advertising that is personalized to a user from a location specified by the user. Geo-targeting, on the other hand, shows ads to people who meet certain targeting criteria. Personal location is often one of the targeting criteria, but the key difference is that when planning digital ads and campaigns, geo-targeting is based on specific demographics, behaviors, or interests.

Geo-fencing marketing refers to hyper-local marketing to avoid confusion as to who the target is. However, it is better to keep the geo-fence small. If you need personal contact with local audiences on an individual level, do not mention groups that you are uninterested. This can backfire and lead to negative comments and opinions about your online business.

It's no exaggeration to say that geo-fencing is a powerful and inexpensive way to attract consumers' attention. As a small business, a growing business can easily learn to compete with big brands. Paying attention to how marketers integrate Geo-fence into their mobile marketing plans can give you a good idea of ​​what your business is capable of.

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