The typography of the brand is the key to conveying information. Typography is the style and presentation of text. When a company develops a corporate identity, it needs a persistent font type. Typography allows you to create a unique background and give it a unique personality. Choose and create the right font for your modern, vintage, romantic, or rough font. Typography work to express the personality of the brand. From unique typography usage to fully customized fonts, brands are using the huge potential of typography to express themselves. There is no one-size-fits-all solution, but every brand must be aware of the power of typography as a differentiating factor and develop a strategy to use it in the most appropriate way. It is very powerful to create a unique way of expression on this basic level of communication. For brands, standing out and allowing them to use unique voices in visual communication can be an important asset. When conveying personality through typography, certain details in the shape of the letters provide a particularly valuable opportunity. Characters with greater curvature are always easier to create personality. For example, G, C, or O is great for a more attractive aesthetic. The crossbar is also fun, you can even manipulate a small amount to give a different feeling perhaps. They sit lower or higher or add a curve. Small customizations can make the font easier to recognize, such as filling the interior with lowercase o, g, or creatively placing the template. Cut out the letters part of the shape.
Fonts are everywhere in the brand. From logos to website content, typography takes up a lot of space. Therefore, whether you like it or not, customers will have a positive or negative view of your brand through the choice of font. Do they think your brand is serious or quirky, dynamic or professional, simple or complex? You may not realize it, but typography can help shape these perceptions. Brand personality is a good starting point to decide what kind of typeface you want. Do you want to be considered an artist or an innovator? You can also use decorative fonts and typography. To be a timeless brand, you need to cover your web text with lines or panels. Sans Serif never goes wrong with a minimalist and professional brand.
While some designs come and go, it is best to opt for a durable style. Some fonts have been around for many years and are still relevant today. Fonts like Calibri, Gill Sans, News Gothic, and Akzidenz Grotesque are classic and easy to read.
Logo fonts are different from website fonts. So you have to choose from 3 or 4 fonts. Typography means a hierarchy from the logo to the body. Some websites use fonts. Logo fonts are different from headings and caps. Your logo can have a unique style that sets it apart from the rest of the site. Decorative fonts and typography can be used for logos, but not for website content. This means that you stick to lines or sans serif fonts for your body. The type of font, i.e. horizontal weight, size, etc. depending on the user.
After all, everything appears to be a successful implementation of your products, services, brands, and marketing tools. However, this does not mean that typography is a world separate from branding. This is an essential guide to a good brand. Just as people have certain emotions and attachments associated with certain colors, so does the psychology of typography. It automatically reacts differently depending on how you write this text. In other words, it’s not what you say, it’s how you say it.
Good typography is always abstract and works effortlessly with your brand. If users don’t notice typography, it makes sense to people. Consumers today are so creative that they are deaf to typography and not so bad.
Don’t underestimate or ignore the proper use of typography in your branding, as presenting an inappropriate brand or message to consumers can build or break your brand. Typography is the art of play in the sense that it belongs. Understanding typography is especially important when creating a corporate identity as it affects communication.