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  • Writer's pictureBRANDS & U

Building the trust up with Privacy Marketing Out of concerns about data privacy and brand security.

Out of concerns about data privacy and brand security, marketers today are looking for ways to reach their audiences and win the trust of customers. This is correct, because during the COVID-19 pandemic, data privacy has become the most critical part of modern marketing practices. why? According to a survey, 85% of consumers said they want more companies to trust their data. And 83% of consumers want more control over their data. This means that customer trust and data privacy must be the top priority of marketers, and there is no way to avoid the need to re-evaluate data privacy policies.

Obviously, winning and maintaining customer trust by protecting customer data is critical to the company's competitiveness and continued success. But how does the company start to do this? Here are few ways marketers can build customer trust and gain audiences:

  • Building trust to protect customer privacy: To transform customer trust into a competitive advantage, you must first establish trust by protecting customer information and privacy. Another aspect of gaining customer trust is to establish a leading position in privacy and security. Let’s take a closer look at the steps the company takes to protect customer information. Communicate surely and completely. As a part of this process, train clients the way to achieve services and products via cybersecurity exceptional practices. Two brands, Apple and Mozilla, have carried out this and hooked up themselves as facts champions.

  • Ensure you manage privacy through design Design privacy is a key element in building customer trust because it puts privacy and data protection at the center of your entire business operations. The privacy design framework requires data and user privacy to be considered during the entire product development process. The organization must obtain consumer data that explains its benefits and agrees to use. If available, companies should use these additional data points to provide more specific user information, thereby improving the quality of advertising.

  • Proactive transparency: To gain a competitive advantage in data privacy, transparency is the key to gaining and maintaining customer trust. Don't wait for laws and regulations to reveal the truth about how you process and store data. Instead, use transparency as a way to win customer loyalty. Do not rely on your privacy policy for all communication for you, thus becoming passive in the way you communicate data practices. Let customers fully understand the data you have about them, the source of the data, how it was collected, and how to use the data in a user-friendly way. Regarding the issue of transparency, marketers can provide readers with more information about how and why they became a target. Think about "Why do I see this ad" on YouTube. Similarly, resources that educate readers about the technology behind advertising can help reduce the fear caused by the uncertainty that viewers experience. Once again, transparency leads to trust.

As consumers choose not to share data and consume content in cookie-free environments such as mobile devices, audio, and connected TVs, marketers need to be more creative in their messaging and delivery to ensure they provide their audience with what they want. participate. Many brands and agencies have to stop and rethink how they will advertise in the new environment. The pandemic has made the situation more complicated, and identity resolution will become an increasingly important priority.

Hackers, consumer data privacy laws, and related technologies are all constantly evolving. Therefore, the company's data privacy plan must also be adjusted. If marketers regularly evaluate their methods of handling customer data, they can easily pass regulatory requirements. Today’s consumers are more aware and aware of what they want, which means that marketers must first respect their customers’ expectations before trying to gain their trust.

Generally speaking, both consumers and regulators need to trust the companies with which they do business to process their data. Due to recent events, they are even willing to accept more regulations to achieve this goal. Companies can build trust with these consumers by being transparent, investing in appropriate data security policies, and maintaining consistency of data privacy policies throughout the organization.

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