"Branding is the process of connecting a good strategy with great creativity."
Visual elements. What is the importance of visual elements in your brand strategy? Have you ever wondered how it can help you to increase your productivity?
Visual design elements and principles describe fundamental ideas about the practice of visual designs.
No matter how small or large your business is, visual brand identity is crucial.
The visual element is an exact reflection of your brand. They describe what your brand stands for. These are the elements that help you convey how you want to be perceived by your audience.
Your visual strategy should begin with understanding the need of your audience /customer and how can you connect to them. Remember without customers there is no business.
Always remember the visual aspects of your brand aren't for you, they are for your customer/consumers.
Basic visual brand strategy
Consistency is key
You should use the same logo and images across all the products and marketing materials. Stick to the same color scheme, the same imaginary offline and online. It will help you to establish your identity in customer's minds. When they will go through your logo over and over again, it will help customers to recognize and trust your brand.
Your brand should stand apart from the competition. You should know who the competition is. You need to think of something unique so that you can attract more and more people.
Think of a strong and big aim. Your audience can glance briefly at the visual element to know exactly what they are looking at.
Things to consider before creating a strong visual brand identity.
If I say, Macdonald, you will think of the Canary yellow alphabet M in red background. Because of its unique logo and contrasting, color one can easily identify what this symbol stands for.
A logo identifies your brand's perception, reputation, and purpose. The logo is the heart of your company. Though small can say a lot. Create a unique and purposeful logo.
If I speak Coca-Cola you will think of red color. Right? These big brands are consistent with their colors, images, messages, and designs as they helped them to get more attraction from the audience. choose a handful of colors and apply your creativity. This color will reflect your personality.
Content plays a significant role in enhancing your brand's message and reputation. Content can be in any form - blog, website content, social media, podcast, image, videos live, or data-driven research. You should be able to convey your message in very easy language so that it is understood by everybody.
Your visual strategy should have a purpose. Your strategy should engage more and more audience. To be successful, your marketing decision must use the principle of visual communication. You need to develop a strategy that puts your content in front of your audience and convey it in a way that engages and motivates them to act.
Choose a font that matches your brand personality
Use a font that can speak volumes about the type of business you are. This is because your font will be visible throughout your branding and it has to suit your marketplace and performs by being readable on numerous scales.
Don't forget about the value
Your brand should add some value to the market. It could be environmental, profit storing, sustainability, quality of the workplace, or providing a much-needed solution to society.
This value will give your business a personality, soul and enable customers to feel emotional relation with your brand.
Use the visual to bring out emotions
People love those brands that understand their emotions and choices. The more you are emotionally connected to them the more likely they'll trust you and eventually buy from you. Try making them comfortable give them choices, have products according to them- Everyone is not blessed financially so take care of those people too.
Remember to put strategy first. If you have a strong strategy creating the visual elements will be much easier because you will truly know who your business is and what it represents. So basically visual elements are like the recipe of food. You need to have lots of flavors.