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  • Writer's pictureBRANDS & U


'' In the world of internet customer service, it is important to remember that your competitor is only one mouse click away.''


Digital marketing has changed the face of a business. It is reserved only for big corporations. Regardless of size, type of industry, or location, digitalization is necessary for innovation and growth.

Here are five reasons why digital marketing is beneficial. Let's check it out-

  • Less cost

Conventional marketing methods, campaigns, and advertisements are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working best and worth investing in. So digital marketing tends to cost you less and work efficiently.

  • Small businesses are more competitive.

Digital marketing reduces the gap between large, medium, and small corporations because it avails each level with the same resources. Large corporative can afford the bigger budget to spend on paid advertisements or advanced software, whereas digital marketing allows even small businesses the opportunities to compete, innovate and improve brand awareness to target more and more audiences.

  • Mobile marketing increases engagement.

Are you aware that people are more engaged in mobile phones rather than laptops or computers?

The small size device, commonly known as a 'smartphones', allows you to perform almost every function. According to research, more than 60% of internet users own a smartphone, 50% of their time is devoted to apps.

Mobile marketing from email, social websites social ad design to SEO to branded apps- allows you to reach users in their most naive environment. You are just one touch away from anything.

  • Marketing automation lets you grow bigger than ever!

With the help of advance digital marketing, many simple tasks like analyzing reports or managing shares can be automated when they are done digitally by a robust marketing platform. It saves your time and allows the users or marketing team to focus on different and creative strategies to develop and grow your business.

It helps you focus on tasks like expertising or optimizing strategies without wasting time on resources or smaller tasks.

  • SEO - essential aspect of digital marketing.

Search Engine Optimization. It is a very crucial tool in digital marketing. If you want your company to be seen in the search list or on Google, it has to show up on the search engine's first page. A company needs to have a strong SEO strategy to improve its Google ranking.


Sounds like hello! Trello takes the basic model and gives it a 21st-century makeover. Trello helps you to drag and drop the pieces of paper instead of manually shifting them. Once a task is completed, you can move it to the right. So you are performing two tasks at the same time - saving trees and staying organized.

The benefit of using Trello is that what seems like a big and complicated task at the beginning can look simple as well as manageable. These boards can be public or private as it depends on the person who creates them.

Another advantage of Trello is that it is cloud-based. It allows the whole team to access the same Trello board from anywhere in the world.

  • Social media advertising

Social media is the best tool to target audiences all over the world. There are options and advertising tools on every major social platform too, so you can access a wide range of totally different demographics.

Facebook, Instagram, LinkedIn are some of the best social media tools, whether you are selling clothes or something more visual or want to advertise your brand these are the best tool you got.

Facebook is the best working tool. It is the network with the greatest user base and is used by around billion 1 billion users. It allows you to advertise all over the web by checking a single option.

Oktopost is that social marketing tool you should give a shot.

Oktopost is useful for Business -Business marketers. If you choose a social media tool designed for Business -Customer marketing, your results will be mediocre. Trust me, the plan, approach, and features you need are different. It enables you to schedule your best posts to multiple social profiles, from a single dashboard.

  • Hotjar

Hotjar is a website optimization tool. It is an analytics and feedback tool. Understanding the web is critical. Hotjar is a powerful marketing tool that shows you, how your web and mobile site visitors are interacting with your website. As a smart marketer, you should know what is trending on your page. Hotjar allows you to find the best opportunities to maximize the optimization

  • Simply measured

Simply measured is a social marketing tool that believes social marketing should be simplified and not tied. It provides easy social media analytics and measurement solution for small and middle-size companies. It helps you to know how healthy Instagram and Facebook fans are and what is trending.

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