In today's fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted.
In this environment, businesses cannot bear to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That's where brand storytelling comes in.
Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and what it stands for, consistently across all communication.
Brand storytelling is the cohesive account that weaves together the realities and feelings that your brand inspires. In expansion to giving your clients reasons why they ought to purchase a product or benefit, businesses got to begin sharing the story behind their brand, why it exists, and why this thing, reliably over all communication.
Here are three reasons why brand storytelling is the future of marketing:
In an ocean of equivalence, be extraordinary.
Businesses are spending millions of dollars fighting for seconds of attention from audiences.
It's not sufficient to have a quality item or benefit; you would like to know how to communicate approximately it in a way that separates you from the swarm. That's why brand storytelling is so critical.
Rather than tossing truths, statistics, and testimonials at your audience, focus on making your brand thoughtful, memorable, and real. Wrap your message into a story that transports individuals, streamlines data, and incites a passionate reaction. Share your brand's history, challenges, successes, and value propositions - no other brand can copy YOUR story.
Your audience may forget what you say, but they will not forget how you made them feel.
More than customers, build a tribe
When crafting your messaging, think about what your audiences need from you. Give them a reason to invest in you. For a brand to take off, it needs to become so much more than your product and service -- and that's where storytelling comes in. Think about what emotions, values, and ideas you can offer your audience. What do you want them to walk away feeling when they interact with you? What sort of value are you offering them every time they engage with your content? What does your brand mean to them, beyond what you're selling?
Utilize your story to make a profound emotional connection, ask for engagement (no strings attached), and involve your audience in what you do as a business. Turn your brand into an experience they can consume - that's what will turn customers who pay for your product/services because they need to fix a problem into a rabid tribe that will support your success, follow along, be loyal, and comes back for more. Once your audience knows, trusts, and likes you, they will more likely purchase from you. At the exceptionally slightest, you'll have made connections with individuals who will end up advocates for a long time to come.
Be profitable and human.
A brand story can do so much more than interface you together with your perfect gathering of people, get you taken note of within the commotion of your competitors' messaging, and drive benefits - it moreover has the potential to form a major effect.
In today's day and age, marketing is no longer the key competitive differentiator. Buyers are progressively requesting the companies to prove how their efforts are making an impact, supporting a cause, and achieving results beyond just profit.
Ironically, knowing that a company cares about something other than its profit is the incentive that consumers need to buy more.
"Like all kinds of storytelling, whether it's an ad, whether it's a doc, whether it's a book … a story speaks to you at a particular moment in time, it means something to you and then you express it.’’