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To evaluate the impact of nostalgia marketing towards brand management and advertising engagement 

Strategic brand management to achieve profitability and competitive advantage 

Conceptualising, measuring and managing customer based brand equity in the context of food businesse

Importance of Social networking on the brand building and development 

Impact of brand management on the business performance

Building brand reputation in the digital age

Role of branding in attracting and influencing consumer purchasing decisions

Branding techniques and approaches in the era of sustainability 

B2B branding strategies in the developing markets